All posts by sublexical

About sublexical

a psycholinguist living in Bristol and working in Bournemouth University. I am a senior research fellow in psychology and leading a speech& EEG team (iTalkTone Lab) now. If you are interested in my research, please feel free to contact me by

Speakers at The 1st HCI and Digital Health Forum: Technologies and Business Opportunities between China and UK

  • Time: 9:00-17:00, 12th July 2016

  • Venue: Kimmeridge House, Talbot Campus, Bournemouth University, BH12 5BB

  • Organisers

  1. iTalkTone Lab, Department of Psychology, Bournemouth University (UK)
  2. Newford Research Institute of Advanced Technology (China)
  3. China-UK Innovation and Entrepreneurship Forum
  • Contact:;

  • Registration: click here




Prof Sine McDougall (Professor in Psychology, Bournemouth University)

Title: Accessing meaning, usability and user experience: What eye tracking might and might not tell us in the healthcare context.

My research has focused on how we understand, learn, and use icons and signs used on computer interfaces and on traffic and public information signs.


Dr Malcolm J. Fisk (Director, Telehealth Quality Group EEIG, De Montfort University)

Title: Telehealth Services and Technologies: User Acceptance and Market Opportunities

Notable is the fact that he recently led the European Commission funded TeleSCoPE project that developed a European Code of Practice for Telehealth Services – this now being further developed and taken forward as an International Code – by the Telehealth Quality Group EEIG of which he is Director.

Xun_HeDr Xun He
(Co-founder iTalkTone Lab, Bournemouth University)

Title: ERP Components and the Application in Brain-computer Interface

extensively use the electroencephalography (EEG) technique, including event-related potential (ERP) and steady-state visual-evoked potential (SSVEP).


Tony Steffert (co-founder of Society of Applied Neuroscience)

Title: qEEG and Neurofeedback in ADHD and Dyslexia

more recently in creativity and peak-performance using “Virtual Reality” to enhance Neurofeedback learning and creativity in Actors, Dancers and Musicians.


TamasDr Tamas Hickish (Consultant Medical Oncologist, Royal Bournemouth and Christchurch NHS Foundation Trust)

Title: Digital Health in Bournemouth and Southwest England




Richard_LihuaProf Richard Li-Hua (President of CAMOT Academy, Cambridge)

Title: China’s Innovation and Innovation Strategy

insightful observations and interpretation about what happened in the last 35 years between West and East, notably China and how a university/firm can be well positioned in the 21st century.

Pete ReadPete Read (CEO, Global Growth Market)

Title: China’s Digital Health Developments in the Asian Context

specialising in healthcare in China, Asia and other emerging markets, who has led assignments for many of the world’s most successful healthcare and technology companies.

IMG_6384Dr Biao Zeng (Founder of iTalkTone Lab, Bournemouth University)

Title: Demands of Digital Healthcare in China: Why China is NOT an Aged People Friendly Place?

 Zeng is extremely interested in applying psychology into a variety of social behaviour changes, e.g. polling, voting, rumour in cyberspace, and violence in hospitals.

HCI and Digital Health: Technologies and Opportunities in China and UK

The workshop, hosted by iTalkTone Lab, Bournemouth University and Newford Research Institute of Advanced Technology (NRIAT, China), is a satellite meeting to the British HCI 2016 Conference and will be held in Bournemouth University on 12th, July.

This workshop initially aims to review the current digital heath technologies and explore their potentials in real world.  Under the umbrella concept of Brain-Computer Interface (BCI), EEG, eye-tracking and social assistive robot are three incentive technologies we are investigating. Relevant business models and investment opportunities between China and UK will be introduced as well.


Without any assistive communication tool, locked-in syndrome patients are suffering from “nightmarish qualities, robbed of all function and trapped in a body in which you can’t communicate.” – Dr Mark Delargy,director of the brain injury programme at the National Rehabilitation Hospital in Dublin from BBC website.

The academia, mainly from psychology, health and IT backgrounds will present their findings in communicative behaviours and demonstrate cutting edge technologies, which facilitate wide range of communication in diverse groups, e.g. aphasia, autism and aged people, and various scenarios.

In particular, a healthcare-driven HCI approach will be under discoursed and developed. Advancement in HCI and even BCI has more and more entered into our privacy. From the perspectives of economics, ethics and business, we will answer whether technology could bring more equality, inclusion and benefit for different groups. A concept of “technology equity” will be proposed and discussed in the workshop.

The workshop themes and topics

  • Tendency and business models in global digital health market
  • Tendency in Human-computer and Brain-computer interfaces (BCI)
  • Edge-cutting technology in healthcare, especially EEG, eye-tracking and Robot
  • Cost-effectiveness analysis on HCI in digital health technologies
  • Potential and future ethical issues in digital health technologies

More registration,submission and agenda details are coming soon.

Native Chinese or English Speakers Needed

Earn   £8   for participating in a visual lexical perception experiment

iTalkTone Lab of Psychology department is looking for native Chinese (Mandarin speaker only )  or English participants with normal hearing and eyesight to take part in an 1-hour speech perception experiment. In this experiment you will be asked to complete four tasks of lexical tone identification. Tests are mainly computer-based and will be conducted in Room P103,Poole House at Bournemouth University Talbot Campus.

For further enquiries, please feel free to contact Dr Biao Zeng by E-mail: 


实验地点: Room P103, Poole House, Bournemouth University, Talbot Campus

如果您有兴趣参与试验,请通过以下电邮地址联系Dr Zeng安排实验时间,谢谢!


EEG Journal Club:11th May

This is a reminder for our forthcoming EEG journal club. It will occur in Room P310, Poole House as usual at 1pm, 11th May. EEG journal club is hosted by EEG lab, Dept of Psychology, Bournemouth University.

This club mainly inspires research ideas and promotes cross-disciplinary conversation. Certainly it is very good for  anyone who is interested in EEG studies at his or her early stage.

This week Dr Rachel Mosely will kindly offer a paper. She will lead this reading. Additionally, for her recommendation of this paper, she expresses “it is by some collaborators of mine and I am planning on extending the paradigm further, so I thought it’d be really helpful to get the EEG-JC’s take on it.”

So you are extremely to bring your question, comment and suggestion for this reading. I also copy this email to some faculty staff who have expressed EEG research interests before.

Look forward to seeing you soon.


Reading Lips, Knowing Chinese?

Joint with Dr Guoxing Yu (University of Bristol), Dr Zeng has been recently funded by British Academy/Leverhulme Small Research Grant. The grant will support a one-year project of Audiovisual Lexical Tone Perception: Evidence from Eye-tracking Studies.

As the principle investigator, Dr Zeng mainly works in speech perception, in particular lexical tones. Lexical tones widely exist in many Asian and African languages. Indeed the tonal languages take about 70% of languages in the world. Mandarin is a typical tonal language with four lexical tones. Different from the segments of consonants and vowels, lexical tones are defined as suprasegmental or prosodic information in speech. There are the other members in the big supreasegemtnal family including pitch-accent in Japanese and Korean, stress in English and vowel harmony in Turkic languages.

In visual speech, previous findings have revealed apparent visual cues related to consonants and vowels. For example, to pronounce a bilabial consonant [b], it is articulated by both lips and a lip-smack would be clearly and easily seen. The coming project will investigate whether native Chinese speakers employ any dynamic facial information, especially lips movement, to perceive and recognise Mandarin lexical tones. Such study will be tested in native English speakers as well. Eye-tracking technology is used in the studies and help us to identify a listener’s pattern or strategies to detect and process any visual cues.

Dr Guoxing Yu, a Reader from University of Bristol, is an expert in language testing and assessment. He is interested in comparing native and non-native speakers to process a language, whatever English or Mandarin. In addition, he has a long-term interest in language acquisition in the second generation of overseas Chinese. He suggested “include any heritage users of Chinese in our sample of 30 Chinese speakers”.

Dr Yu recommended this following clip from YouTube



If you want to know further details about this project or work as a RA, please contact Dr Zeng by or leave message here.

Your Chinese better than David Cameron? Sure.

It might be too early to predict that Mandarin, the official Chinese language, will surpass English and dominate the world as the common language in future. But it is definitely clear that the population of Chinese speakers (1,197 millions including Mandarin and the other Chinese dialects, 848 millions who speak Mandarin) is massively larger than the population of English speakers (335 millions), even taking the number of Indian English speakers into account.

Recently Mr David Cameron and Mr. Mark Zuckerberg have also joined in this language family.

Through his Chinese New Year message, Prime Minister passed the blessing of a Fire Monkey Year. He stressed this was a fire monkey year, which is unusual and profound understanding on Chinese zodiac (Shēngxiào).

According to the Chinese zodiac, Chinese symbolise each year with one animal and a total of 12 animals represents a 12-year mathematical cycle. Zodiac originates from the similar concept in western astrology and means “circle of animals”. Zodiac still remains popular in several East Asian countries including China, Vietnam, Korea, Japan, Philippines, Thailand and Mongolia.

In addition, Chinese zodiac integrates Chinese traditional theory of “Five Elements”, which attributes the world into Metal, Wood, Water, Fire and Earth. The circle of years could be reflected by the circle of five elements. 2016 is a year of Fire according to Chinese calendar. This is why Mr. Cameron said it was a Fire Monkey Year.

Better than our Prime Minister, Mr. Zuckerberg showed his fluent Mandarin with his wife, Mrs. Priscilla Chan, a Chinese-descent Vietnamese, who seems to preserve her née name after marriage as Chinese do today, and their new-born daughter Chen Ming Yu.


Mr. Zuckerberg gave a perfect explanation on his girl’s name in their new year greeting video.


In China, the monkey is more remembered as the Monkey King (the right in Beijing Opera) from Chinese classic masterpiece Journey to the West, which can be regarded as the mixture of The Lord of Rings and The Pilgrim’s Progress. BBC once created one innovative and fascinating symbol of the Monkey King (the left) for 2008 Beijing Olympic Game. Here an authentic Monkey King (the middle in Chinese cartoon) can be seen in the famous Chinese cartoon Havoc in Heaven (1964).

Happy New Year!

Xīn(新) Nián (年)  Kuài (快) Lè (乐) (Or try an easier Wade–Giles system: Hsīn Nién K`uài Lè)

Be careful your tones and welcome to our Brown Bag Meeting this Wednesday (12:00, TA131) where we will report a study on Chinese lexical tone.